Cookie Policy

Last updated: 15 January 2026

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions on our website.

We use cookies to enhance your browsing experience, analyse website traffic, understand where our visitors are coming from, and improve our services. This Cookie Policy explains how VelvetBeacon uses cookies and similar tracking technologies.

Types of Cookies We Use

We use different types of cookies for various purposes. Here are the categories of cookies that may be used on our website:

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas of the website, and remembering your cookie preferences. The website cannot function properly without these cookies.

Legal basis: These cookies are necessary for the legitimate interests of operating our website.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and performance metrics. This information helps us improve our website and services.

Legal basis: Your consent, which you can withdraw at any time.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember your preferences, such as language settings, and provide enhanced, more personal features.

Legal basis: Your consent, which you can withdraw at any time.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads and may use other advertising platforms to reach potential clients.

Legal basis: Your consent, which you can withdraw at any time.

Specific Cookies We Use

The following table provides details about the specific cookies that may be set when you visit our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google DoubleClick - ad targeting and measurement 2 years Marketing

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance functionality and analyse performance:

  • Google Analytics: We use Google Analytics to understand how visitors use our website. These cookies collect information about your visit, including pages viewed, time spent on site, and how you arrived at our site.
  • Google Ads: We use Google Ads for advertising and remarketing purposes. These cookies help us show relevant advertisements to visitors who have previously visited our website.
  • Google Fonts: We use Google Fonts to enhance the typography on our website. This service may set cookies to optimise font loading and delivery.

These third-party services have their own privacy policies and cookie practices. We recommend reviewing their policies to understand how they handle your data.

How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-necessary cookies
  • Customise your cookie preferences by category

You can change your preferences at any time by clicking on the cookie settings link in our website footer or by clearing your browser cookies and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

  • View what cookies are stored on your device
  • Delete existing cookies
  • Block cookies from being set
  • Set preferences for specific websites

Please note that blocking all cookies may affect the functionality of our website and your user experience.

Opt-Out Links

You can also opt out of specific third-party tracking services:

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to adjust how Google's services behave based on your consent preferences. This means:

  • If you consent to analytics cookies, Google Analytics will function normally
  • If you consent to marketing cookies, Google Ads will track conversions and enable remarketing
  • If you decline these cookies, Google's services will operate in a privacy-enhanced mode with limited data collection
  • Your consent preferences are respected across all Google services integrated into our website

This approach ensures that your privacy preferences are honoured whilst still allowing us to measure website performance and advertising effectiveness in an aggregated, privacy-compliant manner.

Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or for other operational, legal, or regulatory reasons. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy.

We recommend reviewing this Cookie Policy periodically to stay informed about how we use cookies and related technologies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

VelvetBeacon B.V.

Dorpsstraat 233, 1048 FY Amsterdam, North Holland, Netherlands

Phone: +31 20 472 2814

Email: privacy@velvetbeacon.world

For more information about how we handle your personal data, please see our Privacy Policy.